Article from: NFT Now
Effective today, this arm of Vaynerchuk’s various internet-related ventures is now going by this new name. It marks a significant shift in strategy by the firm, as well as the continued commitment of Vaynerchuk towards NFTs — and Web3 as a whole.
With another crypto winter upon us, this shows the firm’s readiness to weather the storm — and they’re looking to bring along anyone looking to work with them for the ride.
“Vayner3 is doubling down on its belief that Web3 technology cannot be ignored. Every single industry, company, and intellectual property owner will be impacted by blockchain technology. NFT technology will remain a cornerstone of Web3, but the industry is far-reaching. Vayner3 aims to ensure they can bring the most ambitious Web3 concepts to life,” Vayner3 president Avery Akkineni said in an interview with nft now.
Building. Despite the market’s current state, the 46-year-old entrepreneur still has his fingers all over the NFT space. If his track record is anything to go by, this vote of confidence could be huge for the community moving forward. Just like how Vaynerchuk bet on e-commerce over 20 years ago, and social media over a decade ago, today the internet mogul is (continuing) to bet on NFTs.
“As we celebrate the first anniversary [of VaynerNFT], we took the time to reflect on the ever-changing landscape and the work we have accomplished leading enterprises and IP owners through this next wave of digital innovation,” Akkineni said. “Though the journey began with non-fungible digital collectibles, art, and tokens, the breadth of consulting we’ve done reaches far beyond NFTs. We want our firm’s branding to reflect the entire spectrum of services that our incredible team can provide,” she said.
So what services can Vayner3’s clients expect? According to Akkineni, Vayner3 hopes to give brands and companies the tools to engage in “multi-dimensional Web3 strategies, anchor in driving tangible business outcomes.” This includes “loyalty integration programs, immersive consumer and digital experiences, meaningful philanthropy infrastructure, [and] adopting crypt-currency acceptance,” Akkineni said.
Additionally, the consultancy hopes to double down on its education-first strategy to attract new clients. This will be spearheaded by IRL initiatives, such as awareness campaigns at key events like Art Basel and SXSW, as well as the publication of “collaborative educational videos and whitepapers, with the likes of Reddit and NAS Academy,” as mentioned in their press release.
Vayner3 hasn’t just paid attention to the behavior of big enterprises in relation to Web3 the past year, though. They’re also closely monitoring what’s happening on the ground as Web3 technologies gradually enter mainstream parlance.
“We are all about consumer behavior — and that lives in culture. So as consumers’ habits and behaviors change — the way they interact with social media, digital assets, blockchain, and Web3 will change. We are going to be leading those efforts across the industry,” Akkineni said.
The post VaynerNFT’s Web3 Rebrand ‘Cannot Be Ignored’ appeared first on nft now.
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Article from: NFT Now
