Article from: NFT Now
Considering the young age of the Doodles project, it’s been incredible to see the growth and accomplishments achieved by its founders Evan Keast, Scott Martin, and Jordan Castro. From live, immersive events to unique, innovative project development, the company has onboarded a range of talent to the team, including former President of Billboard Julian Holguin as CEO and none other than Pharrell Williams as Chief Brand Officer.
With the next iteration of the collection, Doodles 2, on the horizon — plus a laundry list of other initiatives — the collective NFT community has been speculating about what the future might hold for Doodles. So we caught up with Doodles co-founder Keast for a deep dive into what we might expect from Doodles in the coming months and years.
The changes within the Doodle ecosystem have been subtle but impactful. At the start, the Doodles team made it clear that they were first and foremost about empowering their community, and this ethos has remained a major facet of the ecosystem.
“To have hundreds of thousands of people enjoying your brand all over the world is definitely something that, you know, you can say you’d expect it, but it’s humbling in and of itself,” Keast said in an interview with nft now. “The core experience is always going to be Web3 and community-based. But that doesn’t cut us off from doing like an animated series, or a movie, or a game.”
Similarly, while the Doodles founders have always kept their viewfinder on the horizon, as the project has grown in popularity, so too has the scope of what the Doodles crew is endeavoring to do.
“We’re going to be trying to develop Web3 solutions in parallel with world-class partners,” said Keast. “So if we’re tackling e-commerce, we’re not just going to go it alone, we’re going to be doing it in parallel with Shopify. We’re working on all these things, but I still think that our core business is as a Web3 entertainment brand.”
It’s become commonplace for fledgling NFT projects to employ an expansive and impressive roadmap to lure in potential collectors. Of course, laying out a framework for a project’s endeavors is fine and well, but it seems that a large percentage of projects either constantly extend the due date on deliverables, or simply never achieve what they set out to do.
With Doodles, it feels as though the writing is on the wall for nearly all of the project’s ventures. By incentivizing Doodlers to join in on decision making, the actions of the Doodles founders have spoken much louder than any words on a roadmap could. Possibly one of the best examples of this was Doodles’ activation at NFT.NYC.
As far as Keast is concerned, the Genesis Factory was a triumph that both allowed him and his crew to show their fanbase what they’re working on while bringing the Doodler community together to connect on a level beyond the usual drunken, high-volume back and forth.
“We want our IRL activations to make sense with our product cycles. We don’t want to just show up places and throw a party. We want everything to be integrated into one experience, which is ultimately, you know, to collect a Doodle,” Keast tells nft now. “So whenever we show up, there should be something to do, product-wise. Which would either be revealing new tech or celebrating a milestone on our roadmap. We want something new for people to experience every time we show up.”
As if to perfectly exemplify Kest’s desire to show up and show out, the Doodles Genesis Factory provided a stage for the unveiling of many upcoming Doodles initiatives, including Doodles’ first fundraise, Doodles 2, Doodles Records, and more. Let’s break these announcements down.
First and foremost, the Doodles team took to the stage during the Genesis Factory launch to announce that 776 Management, a venture capital firm created by Reddit co-founder Alexis Ohanian, would be leading the first round of funding for Doodles. Although the amount of financing was not disclosed, the partnership inherently seemed robust as it was also announced that 776 co-founder Katelin Holloway would be joining the Doodles board of directors.
In this one fell swoop, Doodles also announced Pharrell Williams joining the project as Chief Brand Officer and board member. This announcement in particular generated a great deal of fanfare both during and after the Genesis Factory.
Doodles 2 is possibly the most important announcement to come from the Genesis Factory. As companion projects like Mutant Apes, Cool Pets, and more have helped popular projects capitalize on demand and further expand their collector base, Doodles 2 is yet another step in onboarding more enthusiasts into the Doodles ecosystem.
It’s important to note that although the genesis Doodles collection was hosted on Ethereum, Doodles 2 will likely live on a different blockchain entirely. Keast says that this decision in its entirety is still a pending decision, but one that he and the Doodles team hopes to help further mass adoption of the Doodles project.
“We’re considering a layer two solution, or something else. It’s not set in stone. We just want it to be as accessible as possible. So we’re considering where to deploy it,” said Keast. “All of our other experiences are on Ethereum. And, you know, that’s where the community is now. So we’re going to continue to build those experiences on Ethereum.”
Marketed as “A Doodle for Everyone,” the forthcoming collection will allow new collectors to mint a base-level doodle, choose generic traits like skin tone and hair color, then customize your doodle with wearables that come in varying tiers of rarity. Doodles 2 are said to be dynamic NFTs where owners can change their look as often as they like, swap between a full-body or PFP perspective, and unlock an animated version of their NFT complete with original music.
Another new sector of the overarching Doodles brand was announced at the Genesis Factory. Called Doodles Records, little is known about the supposed record label, but Doodles Records: Volume 1 has been announced to include original music with executive production from Pharrell, hand-drawn album art from lead Doodles artist Scott Martin, and limited edition wearables for Doodles 2. The first volume comes in partnership with Columbia Records and will feature music that Doodles 2 owners will be able to layer into their new animated NFTs.
“Essentially, the Dooplicator is going to allow you to bring original Doodle traits into Doodles 2. It will be able to be used, not only with this one kind of action though, but it’ll have further uses across the whole Doodles ecosystem,” Keast tells nft now. “OG Doodle holders are going to be able to barter with the folks that have Dooplicators in order to kind of like, loan out or like lease out their traits at a price that they set. Jordan and I took lessons from CryptoKitties on how to create a sustainable economy. That’s as much as I can share about the Dooplicator right now.”
Beyond the general hypes cycle of price increases and celebrities being onboarded into the Doodler community, Doodles has been known to sort of leave their community hanging. This hasn’t necessarily been a bad thing, as while the wider NFT community has become accustomed to biweekly teasers and announcements, it seems that Keast and the rest of the Doodles team are more than happy to keep quiet until they have something to say.
Keast says for him, it’s hard to put the Doodles project in a box. He believes that Doodles is in its own lane, steadily progressing towards both the short and long-term goals on the Doodles roadmap and that he intends to keep steadily showing off what his team is building when the time comes. And perhaps this work ethic is the simple source of the perceived laissez-faire Doodles team attitude.
“What we’re trying to be is the most accessible first NFT experience… We really just want to be the best consumer NFT product that people can get their hands on.” said Keast. “For the second half of 2022 we’re just going to keep delivering and things will kind of reveal themselves over the year. But you know, we’re just excited to continue to show off and for folks to see new experiences that make them think, ‘Hey, maybe NFTs are actually cooler than I thought they were.’”
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Article from: NFT Now
