Article from: NFT Now
For anyone born in the 1980s or later, Keanu Reeves has existed in the cultural zeitgeist for their entire lives. Reeves kicked off his string of cult-classic films with 1989’s Bill & Ted’s Excellent Adventure, which preceded an entire decade’s worth of beloved cultural artifacts.
It culminated, of course, in the launch of The Matrix film franchise in 1999. In recent years, he’s been in John Wick and Cyberpunk 2077, the latter of which birthed this now iconic clip.
To call Keanu Reeves a public treasure would probably be an understatement. However, with Reeves’ latest venture, some have decided to snuff out the torch they hold in their hearts for the (impossibly) 57-year-old actor.
In close cooperation with Non-Fungible Labs and FLUF World, this charitable foundation hopes to provide opportunities for “underrepresented artists [to] exhibit their work on digital and physical platforms,” as per the press release.
Based on the entities he’s working with, probably not.
Specifically, they hope to do so by creating grants aimed toward “support[ing] diverse and underrepresented artists, and nurtur[ing] their unique artistry on global platforms.” Preceding the launch of the Futureverse Foundation, Non-Fungible Labs donated a sum of 100,000 euros to Oforiatta Ayim in support of her unique curatorial concept for the Ghanaian Pavilion at the Venice Biennale 2022.
There’s great hope within the foundation that the work they’ll do moving forward will make waves in the art sphere – NFT or otherwise.
“Funding for the arts is a challenge for every artist and arts non-profit. Dreaming up a new model for arts philanthropy with the Non-Fungible Labs team that can have a lasting impact in both the digital and real realms has been one of the most exciting projects I’ve worked on,” said Grant in the press release.
Unfortunately, despite Reeves’ purported intentions with the foundation he’s helped set up, some people online remain disappointed by the news. Others seem to have missed the point entirely, viewing Reeves’ involvement in the new foundation as “jump[ing] on the NFT bandwagon,” so to speak. They seem painfully oblivious of the charitable nature of Reeves’ entrance to the space.
Over at Forbes, Dani Di Placido wrote about “pyramid schemes” and the desire to ensure “that there’s a constant supply of fresh victims, primed to buy into the ever-expanding scam.” Yes, the great scam that is charity.
Keanu Reeves jumping on the NFT train is really not the kind of news I wanted to read today.
Meanwhile, some users have also pointed out that Reeves himself laughed off the concept of NFTs during an interview during Matrix: Resurrections’ press tour. So what could have possibly changed his mind on the subject? Well, to begin with, Reeves wasn’t laughing at the idea of using NFTs for charity. Rather, Alex Heath asked him about the idea of digital scarcity and digital collectibles. Reeves laughed and noted that digital items are easily reproduced.
In other words, he doesn’t think that digital collectibles made much sense. However, NFTs can be used for a lot more than just collectibles. For example, they can be used to fundraise for charity….which is exactly what Reeves is doing.
Sometimes a person just needs to talk to the correct person to understand what we are buidling
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Article from: NFT Now
